Sell Your Jewelry & Gold


We are always buying designer jewelry – which means any piece of jewelry that doesn’t qualify as bridal jewelry. This includes gold, silver, and platinum rings, bracelets, earrings, necklaces and more. We’re interested in contemporary and designer jewelry as well as vintage pieces. So if you have something and you’re not sure what it is, bring it in: we’ll be happy to take a look. Designer names that will always capture our attention include David Yurman, Tiffany, Pandora and more.

GoldUSD 1,832.60   per Ounce
SilverUSD 23.72   per Ounce
PlatinumUSD 1,043.10   per Ounce
PalladiumUSD 2,350.80   per Ounce

Visit Us for a Free Appraisal!

The Best Gold And Diamond Buyer In Grand Rapids, MI

Unlike most other gold & diamond buyers in Grand Rapids MI, we compare our inventory to the current market prices to ensure that you receive the most money possible for your gold, silver, diamonds, or unwanted jewelry. With Gold and Diamond Zone, you are dealing with qualified jewelry specialists who are interested in purchasing your diamonds, rings, and more.

What We Buy

Stop in for a FREE appraisal!


We pay top dollar for your gold, silver, and jewelry. We’re honest and fair and experience the difference. We have a reputation for paying the most. We’re a no pressure, no hassle, friendly jewelry store. We’ve been in the jewelry business for 26 YEARS unlike some of the other so called “gold buyers” out there. We pride ourselves on our old-fashioned hospitality.


We have been one of the top rated silver buyers in Grand Rapids MI for nearly 15 years. We buy silver jewelry in all conditions whether it’s new, old, broken, damaged, vintage or antique. As long as it’s silver, we can buy it.


Almost every day people ask us what type of jewelry or gemstone we’re most interested in buying, and here’s the answer: Diamonds! Big ones, little ones, loose or set in jewelry, diamonds are the one gemstone we’re most in search of. We buy clear and colored diamonds and make our offer based on the diamond’s size, quality and appeal to our customers.

Rare Coins

Gold and Diamond Zone is one of the oldest and best rated coin buyers in Grand Rapids MI. Our team could help you realize the best value for your coins and unique currency. You most likely have a question about how much your coin collection or spare coin is worth. Thats not a problem! We’d be happy to take a look and appraise your coin as best we can.


We have highly knowledgeable and experienced (over 15 years) staff who can offer you cash on jewelry items quickly. We want all our customers to receive the best payout as possible and maximum value for their unwanted jewelry. We could provide you with detailed assessments on each of your items and make sure you understand what your items are truly worth.

Unwanted Items

Our loans are issued when one or more items are used as collateral to secure the loan. These types of collateral loans in Michigan are now available at low rates, flexible terms and convenient repayment options. So whether it’s a new boat to explore the lakes, a new car or simply need some quick cash. we are happy to work out an arrangement that works best for you.

Recent Blog Posts

Top Facts About Gold

Top Facts About Gold

There are many interesting facts about the element gold, which is   listed on the periodic table as Au. This is the only truly yellow metal      on Earth, but there's a lot more to learn about gold.                            Nearly all the gold on Earth came from...

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What Makes White Gold

What Makes White Gold

White Gold is a combinations metals, nickel, silver and palladium are added to gold in the creation of white gold, see {White Gold Rings} below This was developed to circumvent the restrictions on platinum imposed during WWI, and is still a popular choice among...

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Types of Engagement Rings

Types of Engagement Rings

One of the most important steps in buying an engagement ring is determining your ring type. We offer many types of engagement rings and styles from classic solitaires to modern tension rings. Whether you are looking for a modest, traditional ring or something...

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All About Gemstones: A Quick Guide

All About Gemstones: A Quick Guide

Gemstones, which are popularly known as gems can be precious or semi-precious stone that are known to be appealing and will usually be valuable. Gems will usually be cut and polished so that it can be used in different jewelry and various other decorations as well....

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How To Choose The Right Gemstone

How To Choose The Right Gemstone

This new blog post will help you on how to choose the right gemstone based on your birth month. Birthstones and Zodiac Gemstones Garnet (Birthstone for the month: January, Zodiac gemstone for Aquarius) Garnet is known to be one of the flexible stones that is available...

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Gold & Diamond Zone has been a top rated jeweler and gold buyer in Grand Rapids, MI for over 25 years.


Monday - Friday: 10AM - 6:30PM
Saturday: 10AM - 5PM
Sunday: Closed


865 28th St. SE. Suite 300 Grand Rapids, MI 49508

Phone: 616-245-7115


UNLOCK {Extra $25 OFF} PURCHASE OF $250+ Gold and Silver Men and Women's Jewelry, 10Kt ~ 14Kt~ Sterling Silver

USE CODE 25OFF250 at checkout online or in store.

*Only one time 2022 discount may be used per transaction; this offer may be combined 40% {Special Order] Custom offer. Jewelry purchase must equal or exceed minimum purchase amount (excluding tax). 

How to Tell if My Jewelry is Silver

Most silver jewelry is sterling silver and should be stamped with a hallmark of either “.925” or “sterling.” Sterling is 92.5% silver. The other 7.5% metal generally is copper.

If your jewelry is stamped “German Silver”, “E.P.N.S.(Electro Plated Nickel Silver), “Alpaca”, or “Nickel Silver” you don’t have sterling silver but rather you have an alloy of Nickel and copper with no silver. Unfortunately we don’t buy these items. If you can’t find the hallmarks on your jewelry, don’t worry. Bring it in and we will gladly test it for you at no cost.

How to Tell if Gold is Valuable

How can I tell if my items are Gold and is Valuable?

On gold pieces, look for Karat markings. Any one of these indicates that your jewelry is gold:

For 8 Karat you will see 375 – this is used primarily in items
For 10 karat you will see: , 10kt, or 417
For 14 karat you will see: , 14kt, or 585
For 18 karat you will see:  18kt, or 750
For 22 karat you will see .917