About Us

Over 25 years in Jewelry

The Best Family Owned Jewelers Grand Rapids MI Has To Offer. Serving Since 1993.

Gold & Diamond Zone, 865 28th Street, SE, Ste. 300, Grand Rapids MI is born out of curiosity to do things differently, to question pricing traditions in the industry and connect our Customers with fine jewelry, as well as the best value and service. Everything we do is very personal. We take care of our customers like they are part of the family. We feel so lucky because we have the BEST customers, many that have followed us for more than a quarter of a century.

We were born out of curiosity to do things differently, questioning pricing traditions in the Jewelry Industry each and every day and connecting our customers with best value, fine jewelry and service.


There is so much we want you to know about our Store, Fine Jewelry, Excellent Layaway, Services, to name a  few, that are available to  our customers. We are dedicated to give value that we extend to our customers year after year. The best way to explain all this is to have you stop by the store and meet us.  Enough about us, we want to meet you! We would love to answer any questions you may have about engagement rings, diamonds, gemstones, silver jewelry, Gold Trading / Gold Buying at Gold & Diamond Zone.

Only the Best

Gold, Jewelry & Watch Repair

Gold & Diamond Zone Is Excited To Show The Unique Line Of Jewelry And Services Allowing Our Store Success, Accentuating Our Family Values To Our Valued Customer.


How It Works


Call or Visit Our Store

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Chat With An Expert

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Get Paid!

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Gold & Diamond Zone has been a top rated jeweler and gold buyer in Grand Rapids, MI for over 25 years.


Monday - Friday: 10AM - 6:30PM
Saturday: 10AM - 5PM
Sunday: Closed


865 28th St. SE. Suite 300 Grand Rapids, MI 49508

Phone: 616-245-7115

Email: info@goldanddiamondzone.com

How to Tell if Gold is Valuable

How can I tell if my items are Gold and is Valuable?

On gold pieces, look for Karat markings. Any one of these indicates that your jewelry is gold:

For 8 Karat you will see 375 – this is used primarily in items
For 10 karat you will see: , 10kt, or 417
For 14 karat you will see: , 14kt, or 585
For 18 karat you will see:  18kt, or 750
For 22 karat you will see .917

How to Tell if My Jewelry is Silver

Most silver jewelry is sterling silver and should be stamped with a hallmark of either “.925” or “sterling.” Sterling is 92.5% silver. The other 7.5% metal generally is copper.

If your jewelry is stamped “German Silver”, “E.P.N.S.(Electro Plated Nickel Silver), “Alpaca”, or “Nickel Silver” you don’t have sterling silver but rather you have an alloy of Nickel and copper with no silver. Unfortunately we don’t buy these items. If you can’t find the hallmarks on your jewelry, don’t worry. Bring it in and we will gladly test it for you at no cost.