About Us

Over 25 years in Jewelry

The Best Family Owned Jewelers Grand Rapids MI Has To Offer. Serving Since 1993.

Gold & Diamond Zone, 865 28th Street, SE, Ste. 300, Grand Rapids MI is born out of curiosity to do things differently, to question pricing traditions in the industry and connect our Customers with fine jewelry, as well as the best value and service. Everything we do is very personal. We take care of our customers like they are part of the family. We feel so lucky because we have the BEST customers, many that have followed us for more than a quarter of a century.

We were born out of curiosity to do things differently, questioning pricing traditions in the Jewelry Industry each and every day and connecting our customers with best value, fine jewelry and service.

 

There is so much we want you to know about our Store, Fine Jewelry, Excellent Layaway, Services, to name a  few, that are available to  our customers. We are dedicated to give value that we extend to our customers year after year. The best way to explain all this is to have you stop by the store and meet us.  Enough about us, we want to meet you! We would love to answer any questions you may have about engagement rings, diamonds, gemstones, silver jewelry, Gold Trading / Gold Buying at Gold & Diamond Zone.

Based on 43 reviews.
Danielle Kaplani (Detroit)
Danielle Kaplani (Detroit)
September 7, 2021.
Verified
These gentlemen were very kind and helpful. My wife and I were in a tight squeeze and instead of just taking our sentimental stuff he offered us a loan. That ment alot to us.. Thank you guys so much.
Barry Allen
Barry Allen
August 14, 2021.
Verified
Great staff. Great deals. Fair prices.
Amy Allen
Amy Allen
July 25, 2021.
Verified
Gary and Joe @ Gold and Diamond Zone are amazing people. They're very knowledgeable and willing to go the extra mile to get your business. Would highly recommend them.
Kevin Graves
Kevin Graves
May 29, 2021.
Verified
Gary and Joe were great! I came in with a number I was looking to spend and knew what I wanted to buy. Gary did a great job of working with me and even gave me a heck of a deal! Excellent customer service. I will be back. Thank you, gentlemen!
A'Myya Merriweather
A'Myya Merriweather
May 1, 2021.
Verified
The jeweler is really nice and helpful. I came in search of something I'd seen in JC Penny's and it was wildly overpriced and he had the exact necklace I was in search for. I was so happy , I went on a search for something similar in rose gold and although he didn't have it to his availabilty, he had the courtesy of giving me a call to let me know.
Sarah Dorn
Sarah Dorn
April 30, 2021.
Verified
I found they have a very eclectic selection of coins and jewelry. I found an amazing deal on a jade and gold set for a graduation present. Very nice owner willing to negotiate.
scurve81
scurve81
March 16, 2021.
Verified
Cool store filled with various diamonds and gold but also some neat memorabilia and music merchandise. Friendly service!
Yvonne Den Broeder
Yvonne Den Broeder
March 6, 2021.
Verified
Best jeweler in town. Great prices and honorable owner and staff. Always friendly and helpful.
Luca Brown
Luca Brown
December 9, 2020.
Verified
Very friendly and helpful. First time coming and will definitely come back for more shopping and repairs. Helped with my chains and rings left highly satisfied!!
Only the Best

Gold, Jewelry & Watch Repair

Gold & Diamond Zone Is Excited To Show The Unique Line Of Jewelry And Services Allowing Our Store Success, Accentuating Our Family Values To Our Valued Customer.

silver-jewelry-repair
APPRAISALS

How It Works

w

Call or Visit Our Store

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod

w

Chat With An Expert

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod

w

Get Paid!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod

Gold & Diamond Zone has been a top rated jeweler and gold buyer in Grand Rapids, MI for over 25 years.

Hours


Monday - Friday: 10AM - 6:30PM
Saturday: 10AM - 5PM
Sunday: Closed

Contact


865 28th St. SE. Suite 300 Grand Rapids, MI 49508

Phone: 616-245-7115

Email: [email protected]

How to Tell if My Jewelry is Silver

Most silver jewelry is sterling silver and should be stamped with a hallmark of either “.925” or “sterling.” Sterling is 92.5% silver. The other 7.5% metal generally is copper.

If your jewelry is stamped “German Silver”, “E.P.N.S.(Electro Plated Nickel Silver), “Alpaca”, or “Nickel Silver” you don’t have sterling silver but rather you have an alloy of Nickel and copper with no silver. Unfortunately we don’t buy these items. If you can’t find the hallmarks on your jewelry, don’t worry. Bring it in and we will gladly test it for you at no cost.

How to Tell if Gold is Valuable

How can I tell if my items are Gold and is Valuable?

On gold pieces, look for Karat markings. Any one of these indicates that your jewelry is gold:

For 8 Karat you will see 375 – this is used primarily in items
For 10 karat you will see: , 10kt, or 417
For 14 karat you will see: , 14kt, or 585
For 18 karat you will see:  18kt, or 750
For 22 karat you will see .917